seinfeld

for much of the day, festivus, from seinfeld, was the top yahoo search term. the episode was from 1997. frank costanza returns to celebrating the holiday he invented in order to protest the commercialization of the christmas season. then i found out there's actually a festivus party somewhere. what an iconic show seinfeld was that people are still watching the reruns -- not excluding myself, less periodically than i would ever admit to -- and making festivus a top search term 12 years later.